Newsletters
I manage editorial newsletters as a key audience engagement channel, overseeing planning, copy, scheduling and optimization to drive readership and repeat visits. In my current role at HISTORY, I produce and manage the brand's newsletter strategy, crafting compelling subject lines, custom images and editorial packages that connect audiences with timely stories and evergreen content.
Previously, I built and managed the newsletter program for the PBS American Masters newsletter.
Inside History Newsletter (3x a week)
I produce the "Inside History" newsletter three times a week from concept to publication. For each edition, I curate and edit the stories, write engaging copy and subject lines, and design all of the accompanying graphics and visual assets to create a cohesive, on-brand experience. I've also created interactive features such as a games section, countdowns, themed roundups and other recurring editorial franchises that encouraged readers to spend more time with the brand. The newsletter serves as a key audience touchpoint.
PBS American Masters Newsletter
Beginning in 2016, I built and managed the American Masters newsletter, overseeing aspects of its editorial strategy and production. I curated stories across the brand, wrote original introductions and letters to readers, developed engaging subject lines, and created new recurring newsletter formats.